These 25 female entrepreneurs are changing the world of sport

Donna Carpenter is not only behind the world’s leading snowboard brand Burton. She also stands for equality and has always been a good role model. Even before quotas came up, she made sure that female managers were present, since 1982 all athletes have received the same bonus at the Burton US Open and she even restructured the company so that women don’t have to choose between a career and children.

After 21 months of joint leadership, the duo at the top of Burton is parting ways. John Lacy will take over as CEO, while Donna Carpenter, Burton owner and widow of founder Jake Burton Carpenter, is stepping back from day-to-day operations to become Chair of the Board of Directors. 

Today, Donna Carpenter continues to inspire by leading the company with a clear mission. She is a strong advocate for sustainability, diversity in winter sports, and gender equality in leadership. As the founder and co-chair of the nonprofit organization Chill, she is committed to empowering young people through board sports.