Women in Business & Innovation

12 South Australian female leaders and experts to watch in 2024

There’s no shortage of incredible female leaders and experts in South Australia who are actively creating change through innovation and influence across their sectors.

The Visibility Project is a South Australian-owned talent agency for female experts, leaders and speakers. With their help, we’ve shone a spotlight on 12 incredible South Australian women to watch in 2024 (listed in no particular order).

From business entrepreneurship, to mental health advocacy, fashion, education, economics, food and wine, each woman featured is reshaping the landscape of their respective fields and beyond, leaving a huge impact both locally and globally.

Kedeisha Kartinyeri, a proud Ngarrindjeri woman, is an accountant, business owner and board director. As the founder of KML Business Solutions, she works across a number of prominent organisations. Recently, she became the first Aboriginal appointee to the State Library of South Australia’s board. Kedeisha is a true trailblazer in every sense of the word, dedicated to advancing Aboriginal entrepreneurship and representation in leadership.

Dr. Tiffany De Sousa Machado, known as Dr. Tiff, combines her expertise in business and psychology with a passion for transformative wellbeing. She leads Wellbeing and Development at drtiff.com.au and is a Lecturer and Associate Head of People & Culture at the Adelaide Business School. Her influence extends through programs like the ‘Transformative Wellbeing’ series, impacting people and organisations across Australia.

Helen Whait’s journey from occupational therapist to founder of ActivOT reflects her drive for innovation within the healthcare field. By establishing Australia’s first occupational therapy franchise, her business has supported more than 8000 clients around the country. Helen empowers allied health professionals to achieve a more balanced and fulfilling work-life by working for themselves, transforming industry norms and client care.

Dr. Anna Finizio is a policy director, a women’s policy specialist and an energetic advocate for women’s economic empowerment, women’s health issues, and women in leadership. She brings her expertise in public health and policy to lead issues of women’s economic empowerment and health. Her advocacy spans across research, public policy, and initiatives like the Hilma Network, driving change and inclusion across different sectors.

Suzi Evans’ life was forever changed following a devastating family tragedy. She turned her pain into a powerful force for change, dedicating herself to mental health education and support. Now as a Mental Health First Aid Trainer and founder of ‘Workbench for the Mind,’ Suzi’s work stands as a testament to resilience and community impact, recognised through accolades like the 2024 AgriFutures Rural Women’s Award.

Fallon Roocke, founder of Fallon & Co., embodies the spirit of entrepreneurship combined with social responsibility. Her company not only goes above and beyond in marketing and business development, but also supports community projects through OpBlue, aiming for positive change in underprivileged communities around the world.

Nikki Atkinson was recently named South Australia’s winner of the 2024 AgriFutures Rural Women’s Award. She is the founder and designer of Horrocks Vale Collections, creating sustainable wedding attire from Merino wool. Her work not only promotes environmental consciousness, but also showcases the versatility and elegance of Australian wool.

Catarina Santini’s boutique accounting firm, CS Accounting, showcases her commitment to supporting female entrepreneurs. By providing tailored financial advice and advocacy, Catarina empowers female-led businesses in South Australia and beyond. Her firm provides comprehensive accounting, tax, and advisory services, particularly focused on helping women in business grow and achieve their goals.

Selma Barlow’s leadership at the City of Charles Sturt drives economic development and community support, with a strong focus on supporting women in business. With over 20 years of experience in business and government, her initiatives fuel business growth and investment, enhancing the local economy, while also empowering entrepreneurs. Barlow also serves as the Chair of Swimming SA and the State Practitioners Network of Economic Development Australia.

10. Melanie Hollick

Melanie Hollick, Chair of the Fleurieu Food Board, uses her leadership to promote agri-tourism and local produce through initiatives like the Fleurieu Food Festival. The festival brings together the area’s best winemakers, cheesemakers, brewers, farmers, and chefs to produce more than 50 events and more, and that’s all because of Melanie’s tireless dedication and visionary leadership. Her dedication to sustainable agriculture and community engagement sets a standard for regional development.

11. Brooke Pugsley

Brooke Pugsley advocates for disability awareness and education on the Eyre Peninsula. Her involvement in the Regional Development Australia Eyre Peninsula (RDAEP) Leadership Program underscores her focus on advocacy for people with disabilities and their families, particularly in raising awareness of the gaps in rural communities and driving systemic change.

Sinja Hallam, an executive and business coach, empowers women in leadership through mentorship and transformative coaching. Her expertise in navigating challenging industries inspires women to excel in their careers and lead with confidence. Her many partnerships, including with organisations like Generation Thrive and HumanQ, and her induction into the SheMentors Hall of Fame for being one of Australia’s leading mentors for women, making Sinja a female leader to watch.


Each of these 12 women embody the spirit of innovation, advocacy, and leadership in South Australia. Their impact extends far beyond their respective fields, influencing communities and paving the way for future generations of leaders. As they continue to push boundaries and drive change, they serve as beacons of inspiration and role models.

For more information on The Visibility Project, click here.







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